Powered by Blogger.

Why I’m Choosing to Rebrand My Business + What You Can Expect

“Your only obligation in any lifetime is to be true to yourself.” - Richard Bach

Figuring out what to name your business can be exciting, complicated, anxiety provoking, or downright frustrating. For me it has been all of the above and much more.

As I was thinking about what to share with you today, my mind retraced all the steps, twists and turns that led me to where I am right now. While it's more than can be covered in one blog article, I want to share a bit of the backstory with you so this will all make sense.

The Backstory

I was introduced to the Mixed Media art community in fall 2011 and it was love at first sight!

I loved everything about this creative community. The variety of colors, textures, and materials that could be used to create a piece of art fascinated me. Prior to this, I had been a lifelong “dabbler”. Picking-up different art supplies here and there. 

Mixed Media art allowed me to use all of my creative goodness in one place!

The studio became my playground and sparked the creation of Karla's Mixed Media Studio (KmmsArt) in October 2012. If you have been following me since the beginning, you might remember that my tag line was "Home of Passion, Play, and Heart".

Over time, I participated in art shows, crafts fairs, and eventually began to offer my art for sale online.

Art was my therapy.

Before this however, I founded my first business. Creative Counseling & Consultation Center was the place I poured all of my “helping” energy into. I provided counseling and eventually coaching services to adult individuals and groups. I loved this work immensely and felt great satisfaction from supporting people in this way.

I consciously kept these two businesses separate because the counseling was for "them" but the art was for "me".

I happily ran both businesses side by side for a few years. Overtime, however, something shifted. I found that my counseling work began to feel less fulfilling and more restrictive. While I still enjoyed serving my clients, "how" I was doing it stopped working for me.

I also began to experience feelings of discontent in my creative life. I started losing some of the joy that I had when I first found the mixed media art community.

My core values center around alignment and authenticity. The longer I ran these two businesses separately the more disconnected I became from these values.

I knew that something had to change, but I wasn't quite sure how to get from where I was to where I wanted to be.

Intentional Living in 2018: How to Find Your "Word"

“When you have clarity of intention, the universe conspires with you to make it happen.”- Fabienne Fredrickson

I love the start of a new year. There is an energy of hope and anticipation that I find infectious. For me the New Year presents an opportunity to set a new intention, which I use to help guide me throughout the year.

I don’t remember anymore who it was that introduced me to the concept of finding a word for the year, but I am forever grateful to that person. I have been following this practice of finding my Word for the past several years now. The idea is to set a word of intention instead of making New Year’s resolutions. I really love this concept because I am horrible at keeping resolutions and I know I’m not alone. We’ve all done it. Making promises to ourselves to go the the gym five times a week and only eat vegetables. But by the end of the first week (or maybe the second if I’m lucky), I’ve ordered a pizza and am curled-up in bed watching a movie on Netflix! Resolutions are always a nice idea, but they never stick.

I love setting a word of intention, specifically a gentle intention, because it acts as a guide to keep me centered and grounded. When I come back to my word it also reminds me of what I want to create more of in my year.

In 2016 my word for the year was "Slow". At the time I felt like I was moving too fast in general. My energy was spread in many different directions and I wasn't managing my time effectively. As a result I was making mistakes and felt overwhelmed much of the time. Slow was a reminder to slow down and move more thoughtfully through my days.

In 2017 my word for the year was “Simplicity”. At the time I found this word, I was coming out of an incredibly stressful period of my life and had a deep desire for less. Less clutter, less overwhelm, less movement. With Simplicity I would ask myself the question "Can I make this simpler?" and use the answer as a guide.

This year in 2018, my word is “Restore”. I had been feeling separate from and scattered within my self and this was reflected in how I was moving in my life and business. For me Restore is about coming back fully into myself and into my life. It’s about being aligned and connected with my passion, purpose, and my God.

This brings us back to the quote I shared at the beginning of this article. Specifically, the first part of that quote which reads, "when you have clarity of intention…” I have been learning that this part is the key.

For the first time in a very long time, I am experiencing clarity of intention. The result of this clarity includes:

  • Improved focus
  • I’m better able to say no to things that don’t serve me
  • I’m not spinning (as much!)
  • I’m able to make decisions more quickly, and
  • I just feel lighter!

Restore will act as a touchstone and reminder for me to stay grounded and connected within myself and rooted in God. It will help me remember that “all of my parts are me”.

One of the important lessons I’ve learned over the past several years is that in order to grow, we must learn to accept ourselves exactly where we are and as we are. Acceptance doesn’t mean we have to like our circumstances. It’s simply saying that we see and acknowledge the reality that is in front of us instead of looking at ourselves from a lens of what (and where) we are not.

"Acceptance is about saying that we see and acknowledge the reality in front of us instead of focusing on what (and where) we are not."

If you refuse to start another year full of broken resolutions, then I invite you to keep reading and learn how you can find your Word for this year!